Design Experience

14 years of professional experience in creative agencies, in-house studios and freelance work with emphasis on crafting brand identities that connect emotionally with audiences and communicate the power of an idea.

Customer Service Design

Proficient in applying research methods to identify meaningful customer insights. Skilled in mapping customer journeys and service blueprints to create engaging, memorable and streamlined experiences that address customer pain points, needs, wants, and optimise touch points across user interactions.

Human-Centric Approach

Committed to delivering value through tailored experiences that leverage deep understanding of customers to drive engagement, satisfaction and long-term loyalty, ensuring the brand remains relevant, loved and trusted.

Workshop Design & Facilitation

Experienced in workshop design and facilitation for discovery and co-designing. Engaging facilitation skills, inspiring trust and guiding teams to co-create solutions. Collaborative mindset with a focus on team success.

Digital & Interactive Design

Proficient in creating research-based and intuitive user experiences (UX) that drive engagement and conversion. Experience in designing user interfaces (UI) that prioritise usability, information architecture, and aesthetic appeal for websites and apps in Figma or Sketch.

Marketing & Communications

Proven ability to create and execute comprehensive data-driven digital marketing and brand campaigns that align with business objectives, while engaging target audiences.