Creative Designer
& Brand Strategist
Patricia Aguilera
About me
Dynamic designer with a strong foundation in creative direction, digital marketing and strategic design thinking.
I specialise in producing impactful designs and visually compelling campaigns that drive growth. My work blends elegant design with audience engagement, seamlessly aligning with business goals. I bridge the gap between creative direction and strategic brand leadership to drive business growth.
My experience spans the creative industries, global corporate communications, finance, health, sustainability, luxury real estate, arts, technology and the government sectors.
Summary of Skills
Design Experience
14 years of professional experience in creative agencies, in-house studios and freelance work with emphasis on crafting brand identities that connect emotionally with audiences and communicate the power of an idea.
Marketing & Communications
Proven ability to create and execute comprehensive data-driven marketing and communications campaigns that align with business objectives while engaging target audiences. Ability to lead customer and market research.
Digital & Interactive Design
Proficient creating intuitive user experiences that drive engagement and conversion. Experience in designing user interfaces (UX/UI) that prioritise usability, information and aesthetic appeal for websites & apps.
Strategic Thinker
Ability to manage projects, think critically, analytically and decisively while considering audience insights, market research, user needs and business objectives holistically. Strong planning, organisation and execution skills.
Inquisitive
Thorough researcher of market trends, competitors and customer behaviour to inform decisions that consider technology, culture and trends to create well-informed projects and campaigns.
Leadership
Strong leadership skills, inspiring trust and guiding teams to achieving strategic goals. Collaborative mindset with a focus on cross-functional teamwork to deliver effective results.
Qualifications
Master of Design – with Distinction
Auckland University of Technology
Graduate Diploma of Creative Technologies
Media Design School
Human-Centred Service Design
Credential, IDEO U
User Experience Design
Credential, Media Design School
Bachelor of Graphic Design
Universidad Dr. José Matías Delgado