New Zealand Whisky
Origins Southland Reserve
Origins is a limited edition, single malt whisky that marks the beginning of a new era, the renaissance of New Zealand distillery. It draws from its heritage to write its new own history.
New Zealand pride and authenticity
Origins is an exquisite Whisky reserved for big occasions, highly valued for its emotional appeal and taste.
The bottle is tall, elegant, clear and isolates the liquid as something extremely valuable.
Willowbank Monogram
The heritage and exquisite craftsmanship qualities are reflected in a modern simulation of heraldry. The monogram depict ownership, heritage, history and craftsmanship. It’s a seal of authenticity.
Website Design
The website depicts a sense of achievement, high-status that successful young hard worker men can relate to.
Origins is inspired by the beauty of gold found in New Zealand during the gold rush. It showcases an exclusive packaging and a pedestal as a bottle display.
Limited Access Card
Upon registering the whisky purchase, customers receive an access card that allows them into exclusive tastings and events for members by invitation only.
Brand / Project Name: Willowbank Distillery / Origins Southland Reserve
Design Credits: Patricia Aguilera
Project Type: Beverages / Spirit
Consumer Packaging Format: Box, Bottle design
Project Type: Student Concept / Non Published
Design Deliverables: Insight, Storytelling, Consumer Brand, Graphic Packaging Design & Collateral
