conçelo bins

Invisibly beautiful

Conçelo is a phonetically strong word that conveys the ultimate quality of the product, a bin designed to conceal kitchen waste. Visually, its characters are soft, curved and combined are harmoniously balanced and strong.

This brand’s personality is full of character, confidence, elegance and refinement.

The clean logo’s round shapes evoke the soft shapes and touch of the product. The central letter “c” has been treated with the inclusion of a glyph with the intention to suggest an international language origin.

Design Elements

The round icon and its glyph, also form a cryptic representation of the brand, where the name is hidden within. This provides the brand with an icon, a design element that can be used in isolation or as a seal of waranty.

Design Credit: Patricia Aguilera
Project Type: Brand Identity Design
Project Category: Interior Design / Appliances
Project Type: Agency Design / Published
Design Deliverables: Brand Identity, Collateral Design, Graphic Design, Packaging Design