THE URBAN GARDEN
Break through the tension of concrete
The Urban Garden is a sculpture design competition that integrates the city landscape with the character of nature in the medium of steel. The design combines organic shapes with geometric patterns that rhythmically fit into structured letterforms.
MIDNIGHT
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METROPOLI
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MIDDAY
#2094CC
NEON LIGHT
#AFD150
The colour scheme is inspired by neon lights on a rainy night in a metropolitan city.
Supporting elements in the form of fractal linear patterns represent the fluidity of forms in nature merged with the structured repetition and tension from steel.
I explored the beauty of the city into a lineal pattern that could be repeated and beautified in time and across all instances.
Billboard design
Supporting elements in the form of fractal linear patterns represent the fluidity of forms in nature merged with the structured repetition and tension from steel. The colour scheme is inspired by neon lights on a rainy night in a metropolitan city.
Design Credit: Patricia Aguilera
Project Type: Branding, Advertising
Project Format: Event Communications
Project Type: Agency Design / Published / Cancelled
Design Deliverables: Competition Branding, Graphic Design & Collateral