commission for financial capability

Making educated financial decisions

The Commission for Financial Capability (CFFC) is an independent government-funded organisation helping people to get ahead financially.

CFFC provides informative articles about KiwiSaver, Money Week, frauds & scams.

All New Zealanders

Inclusion of all people, regardless gender, age and race in New Zealand is important to be represented throughout the Comission’s visual communication.

Photography credits: Estefania Lopez, CFFC.

Through the creation of inspiring visual communication, I make complex financial information accessible to enable people make educated decisions with their money.

POLICY DOCUMENTATION

Review of Retirement Income Policies

This three-yearly report presents recomendations to the Government on matters related to New Zealand's retirement income ecosystems and policies. The design is kept in line with the Annual Report as this theme also looks into the future. The colours used are CFFC’s turquoise and midnight grey instead of the yellow accent to create differentiation. The imagery represents a fast forward vision of the future for people retiring and for the country.

Sorted – Financial Resources

Brand Refresh & Guidelines

Sorted brand was re-designed to connect better with New Zealanders and present financial information in a friendly and relatable way, making it easy to access it and learn. The booklets are a collection of educational resources that cover a range of key topics.

Fraud & cybercrime

Are you working for criminals?

CFFC runs an effective education programme against online frauds and scams. This document was created to introduce the concept of Money Mules and explain the risk of getting involved in such activities. The design is dark, to create a sense of mystery and the use of red to elicit a sense of danger. The photography has red light influence to keep in line the the colour scheeme or is shot in high contrast with a concealing undertone. The typographic selection is bold to reinforce the seriousness of the matter.

The design is moody and dark to create a sense of mystery and evoke the risk of getting involved in the described illicit activities.

Design Credit: Patricia Aguilera
Project Format: Corporate Communications. Branding. Advertising.
Project Type: In-house Design / Published
Design Deliverables: Editorial Design, Graphic Design & Marketing Collateral, Photography Direction.