Hello, I’m Patricia.

As a designer, I bring creative ideas to life by crafting branded visual communications that go beyond aesthetics, transforming concepts into storytelling and emotional experiences. As a strategist, I explore the essence of a business to discover insights that connect genuinely with its customers. My work doesn’t just communicate ⎯ it combines insights with creative vision to build trust and meaningful connections.

Explore my blog for insights into my design process.

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CX / Ethical Investing FinTech

User Experience Design (UX) / Human-Centred Design / Service Design / Business Design / User Interface Design / Wireframes

CX / Athletic Performance HealthTech

Human-Centred Design / Customer Experience (CX) / User Experience (UX) / Business Strategy

Sustainable Business

Brand Strategy / Corporate Communications / Data Visualisation / Graphic Design / Market Research / Marketing

Southern Cross Hospitals

Corporate Communications / Publication / Marketing / Digital Design

Financial Capability

Corporate Communications / Publications / Marketing / Education Material

The Urban Garden

Brand Identity / Digital Design / Advertising / Direct Mail

James Hardie

Corporate Communications / Packaging / Publications / Website

Rowing New Zealand

Brand Identity / Event Marketing / Corporate Communications

Auckland Council

Brand Guidelines / Editorial Design / Corporate Communications / Event Marketing

Skylights

Marketing Communications / Editorial Design / Publication Design / Stationery Design

Conçelo

Brand Identity / Marketing Material / Packaging

Oceanmarina

Brand Identity Design / Storytelling / Packaging / Stationary

Origins Southland Reserve

Brand Identity / Storytelling / Packaging / Website & Mobile / Brand Strategy

Professional Experience

My professional experience spans the creative industries, global corporate communications, commercial brands, the government and non-profit organisations in New Zealand and internationally.