Insightful strategist at the intersection of branding, innovation, corporate communications and marketing. I craft meaningful stories and strategies that push boundaries and create lasting impact.
I bridge the gap between creativity and brand strategy.
Creative Designer & Brand Strategist
As a designer, I create brands that tell stories, not just through visuals, but through emotions that connect deeply with the audience. My work doesn’t just capture attention—it earns trust.
As a strategist, I explore the heart of the business, uncovering what truly matters to the people it serves. By blending insight and creativity, I craft experiences that resonate, stand out, and create lasting value in a crowded marketplace.
Professional Experience
My professional experience spans the creative industries, global corporate communications, commercial brands, the government and non-profit organisations in New Zealand and internationally.
